© 2008 Lake Valley Seed

But the part of the lawn & garden industry that had been the backbone of seed sales was being ignored. Nurseries, greenhouses, hardware stores and small independents were being offered fewer and fewer seed options and more and more competition. Pre-set seed assortments – set by the supplier – were becoming the only products offered by many vendors.

The answer for Lake Valley was to develop an expanded line of seed varieties – more, not less. To offer more options in ordering – custom assortments, a complete line of display types - and to market them specifically through lawn & garden outlets, avoiding the large chains.

And that’s where Lake Valley Seed is today – marketing one of the largest assortments of seed varieties available with unlimited ordering options so retailers can build their own assortments and merchandise them in the display type that best suits their sales floor. And by adding price points and terms that allow their customers to be competitive with national chains.

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